Elysium Lab, an emerging Swiss startup in digital asset management and new self-custody solutions, is excited to announce the launch of its new logo. This change symbolizes a renewed alignment to innovation, growth, and excellence fostered by Elysium from day one.

Why change the logo?

From its humble beginnings, Elysium Lab has evolved significantly. The original logo, crafted during our early days (in an amatorial way by Aron), aimed to convey modernity and minimalism. As the company has matured, the need for a logo that more accurately represents our unique values and stands out in the competitive landscape became evident. Designed by professionals, the new logo embodies Elysium’s readiness to embrace a future of expanded possibilities, coinciding with our new website launch, fresh funding, and upcoming product releases.

Juan Camilo Alzate, our UX/UI Designer stated:

"The evolution of Elysium demands a brand identity aligned with its visionary trajectory. The new logo symbolizes our relentless pursuit of excellence and innovation, inspiring users to embrace limitless potential."

What does the new logo represent?

The new logo features a spacecraft, referring to space the “moonshot thinking”, within a minimalistic monogram that cleverly integrates the initials “E” and “L” of Elysium Lab, utilizing both positive and negative space. This innovative design conveys our core values of positivity, growth, and forward-thinking. It symbolizes trust, security, and freedom and is simple to understand, reinforcing our position as a dependable leader in the fintech and Bitcoin sectors.

Edoardo Amato, our Brand and Visual Designer described:

“The design of our new logo encapsulates our essence, embodying our journey, values and aspirations in a single visual identity.”

The Creative Process

The journey to our new logo involved deep reflection on Elysium Lab’s identity and values. Our design team engaged in extensive brainstorming, sketching numerous concepts, and experimenting with various color palettes, shapes, and typographies. After meticulous refinement and multiple iterations based on feedback, the final design was born — a logo that promises versatility across various platforms and encapsulates the essence of Elysium Lab.

The Significance of “Elysium”

The name “Elysium Lab” is inspired by the mythological Elysium Fields, a realm of heroism, braveness, and divine aspiration. It reflects our mission to excel and bring happiness through innovation, standing apart from mediocrity. By incorporating “Lab” into the name, we aim to express our commitment to innovation and our aspiration to continuously expand our technological offerings in the future. This name and the new logo underscore our commitment to bridging the gap between traditional finance and decentralized finance innovations, with a focus on equality and transformative technology. The branding incorporates the color Aquamarine, reflecting the professionalism and stability of finance, alongside the color Venus Violet, which symbolizes power and ambition. This color scheme embodies Elysium Lab’s pioneering spirit in the fintech and Bitcoin sectors.

Looking Forward

As Elysium Lab continues to scale and innovate, our new logo and image are ready to scale with the business, as a symbol of our enduring commitment to transforming the way people own digital assets, Bitcoin assets, and Bitcoin with simplicity. We invite our partners, customers, and the tech community to join us in this exciting new chapter.

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Our brand new website is online now! Explore it by clicking here → https://www.elysiumlab.io/

Follow us on social media → Linkedin — X— Instagram — Medium

Contact Information for Elysium Press Relations, pr@elysiumlab.io

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